Takata Sets Campaign to Alert Drivers to Airbag Recall
A recent article on autonews.com reported that Takata Corporation is planning on launching an extensive ad campaign to alert customers to the problems associated with their defective airbags. The campaign will also urge customers to get the defective airbag fixed. While millions of vehicles have been recalled as a result of the faulty airbags, Takata said it will work on getting airbags to automobile companies as fast as possible to replace the defective devices. The advertising will take place on multiple platforms including the web and direct mailing.